A LEGACY OF UNMATCHED DETERMINATION
A DECADE OF PERFORMANCE
With 6 wins, 8 podiums and 5 pole positions in just 10 races, every lap was a masterclass in tenacity, resilience and the pursuit of perfection.
AYRTON SENNA
Fearless, victorious and charismatic, the bold Brazilian driver Ayrton Senna shattered records and left his name immortalised on the racetrack and far beyond it.
AYRTON SENNA
A DRIVER LIKE
NO OTHER
A long-standing ambassador of TAG Heuer's tradition, the legendary driver Ayrton Senna
pushed the limits of Formula 1 racing with unmatched energy and talent.
Our partnership with the Ayrton Senna brand honours his exceptional career and ensures his inspiring legacy continues to pave the way forward.
THE MINDSET OF A CHAMPION
MENTAL STRENGTH,
DETERMINATION AND INSTINCT
Ayrton Senna embodied that refusal to accept limits, constantly pushing further and striving to break through every barrier in pursuit of greatness. By defying the impossible, Senna shattered records and claimed 41 Grand Prix™ victories, leaving an unforgettable legacy in the history of motorsport.
+++++
DESIGNED
TO WIN
"On a given day, in a given circumstance, you think you have a limit. And so you go for this limit, you touch it, and you think, 'OK, this is the limit'. As soon as you touch this limit, something happens, and suddenly you can go a little bit further. With your mind power, your determination, your instinct and the experience as well, you can fly very high."
— Ayrton Senna
+++++
RACING GENIUS
A CAREER IN NUMBERS
Breaking records and leaving his mark through the years
+++
10
+++
YEARS ACTIVE IN F1®
1984–1994: a decade of achievements
+++
614
+++
CAREER POINTS
610 total career points across 137 consecutive qualifying sessions
+++
65
+++
POLE POSITIONS
65 pole positions, unmatched for 12 years
+++
80
+++
PODIUMS
80 podiums, a rare feat
+++
41
+++
WINS
41 victories, cementing his legendary status
AN ICON FOR AN ICON
S/EL CHRONOGRAPH
Between 1989 and 1993, Ayrton Senna was seen wearing the TAG Heuer S/el Chronograph — a striking 39 mm watch defined by its distinctive S-shaped bracelet and a high-precision quartz movement. Crafted in stainless steel with gold-plated detailing, it measured time down to 1/100th of a second, embodying the technical innovation and fearless style of the racing legend himself.
LEARN MORE
AYRTON SENNA
THE KING OF MONACO
From his first podium in 1984 to his rain-soaked win in 1987 and the unforgettable 1990 race, where he not only took the chequered flag but also claimed pole position, led every lap and set the fastest time, Senna redefined what it meant to conquer Monaco.
MONACO GP
1984
In only his second F1® season, Senna finished second on a rain-soaked Monaco — his first Formula 1® podium and the moment the world took notice.
MONACO GP
1987
Senna took his first Monaco win in heavy rain, crossing the line 30 seconds ahead of his nearest rival.
MONACO GP
1988
From pole, Senna ran a near-perfect race, later describing it as "being in a tunnel". With a comfortable lead, he crashed late on after pushing beyond the limit.
MONACO GP
1990
In this unforgettable race, Senna didn't just take the win. He also claimed pole position, led every lap and set the fastest time.
MONACO GP
1992
In one of the most thrilling finishes in Monaco GP history, Senna held off the competition to win by a mere 0.2 seconds.
MONACO GP
1993
Senna capitalised on Prost's penalty and Schumacher's retirement to claim his record-setting Monaco win.
AYRTON SENNA
THE MOST SUCCESSFUL DRIVER IN MONACO GP HISTORY
Ayrton Senna's records remain unbeaten more than 30 years on.
SPECIAL EDITION WATCHES
CELEBRATING AYRTON SENNA
Ready to claim pole position, two new Formula 1 x Senna chronographs pay tribute to the legendary driver and ambassador.
FORMULA 1 CHRONOGRAPH X SENNA 44 MM
THE COLOURS OF A LEGEND
Crafted in black DLC titanium with a forged carbon bezel, this 44 mm chronograph channels Senna's fearless spirit. Yellow accents bring the dial to life while an automatic movement delivers precision. Engraved with Senna's helmet, it stands as a powerful tribute to racing greatness.
FORMULA 1 CHRONOGRAPH X SENNA 43 MM
THE SPIRIT OF AYRTON SENNA LIVES ON
This 43 mm steel chronograph fuses Senna's Brazilian colours with racing heritage. The sunray-effect black dial and Senna-yellow bezel demand attention, while the iconic S/EL bracelet — a Senna favourite — delivers style and ergonomic comfort. A tribute worthy of a motorsport legend.
ENGINEERED FOR EXCELLENCE
HONOURING SENNA'S
UNMATCHED PURSUIT
OF EXCELLENCE
Experience peak precision with the Carrera Chronograph Tourbillon Extreme Sport x Senna. A watch that represents the pinnacle of performance and the relentless drive of this Brazilian legend.
THE COLOURS OF VICTORY
START AHEAD, IN STYLE
Following the design codes of the Ayrton Senna brand, this sport watch features an elegant colour combination — anthracite, black and red — echoing Senna's original watch with its red dial accents. The signature double "S" logo on the bezel is a reminder that the legacy of this fearless motorsport icon lives on.
A CHAMPION'S CHOICE
CHASING A BOLD LEGACY OF PRECISION AND STYLE
Embrace racing with this Formula 1 x Senna chronograph. The perfect partner for pushing the limits on track and staying ahead, lap after lap.